click to skip
Automations Open for new projects

The web AI systems that run your business, so you don't have to.

I design and build AI-powered automations, CRMs, and web experiences for founders who want to move faster without adding headcount.

Work With Us
nexsale.dev@gmail.com

Powered by the tools our team uses every day:

GoHighLevel Claude ChatGPT Gemini GitHub VS Code Vercel n8n Make Zapier Canva CapCut Hostinger Manus Agent AI

Systems Builder · Returned Missionary

I design high-converting websites, scalable ad systems, and automated workflows that turn traffic into paying clients.

GoHighLevel Expert · AI Automation · Web Developer · Meta & Google Ads — building systems for dental, automotive, HVAC, home services, education, and coaching clients since 2022.

Start a project See my work
— NEX —

Joshua Mendoza

GHL Expert | Web Developer | AI Automations

Start a project See my work
0Years Experience
0Projects Built
0Industries Served
24/7Systems I Build

Real Results

Systems That Generate Revenue

Not just promises — live numbers from systems currently running for clients.

10,206+

Leads GeneratedWebHarvest funnel system

$6.32

Average Cost Per LeadMeta & Google Ads managed

36.1%

Conversion RateForm → booked appointment
North City Roofing owner dashboard with team performance KPIs and a 90-day analytics chart
Featured Case Study

North City Roofing — From First Click to Signed Job

An AI lead engine and an installable ops app took a Bay Area roofer from five scattered tools and missed leads to one connected pipeline. Website and Yelp leads get answered in seconds, inspections happen on the roof, and qualified jobs reach sales automatically.

  • 17live automations
  • 43,000duplicates eliminated
  • 5 to 1tools into one app
  • GoHighLevel
  • Zapier
  • JobNimbus
  • Supabase
  • React
Read Case Study → View PDF
3D Website Highlights

Premium Websites, Built in 3D

Scroll-driven 3D builds for local service businesses, recorded live in desktop view. Pick an industry below, or click the screen to watch it full size.

Stove Installers ⤢ Watch full size
Get a 3D website built See recent builds

What I Do

Skills & Expertise

Six core disciplines I bring together to build systems that actually convert.

01 / DEV

Web Development

Full-stack web dev with HTML/CSS/JS plus GoHighLevel custom development. Built sites for HVAC, coaching, roofing, and e-commerce clients.

GHLHTML/CSS/JSGitHub
02 / AUTO

AI Automation

Build intelligent automation workflows using GHL, Zapier, Make, and custom API integrations. Experience with AI agents, Claude Code, and Appointwise.

ZapierMakeClaude Code
03 / ADS

Meta & Google Ads

Manage Meta and Google Ads campaigns end-to-end — audience targeting, creative strategy, funnel setup, CRM pipeline management.

Meta AdsGoogle AdsVideo Ads
04 / CRM

GHL & CRM Systems

Expert in GHL sub-account onboarding with snapshots, A2P registration, pipeline strategy, complex workflow automation.

GHL ExpertA2PPipelines
05 / INT

Webhooks & APIs

Build inbound/outbound webhooks, custom API integrations (EmailJS, Google, etc.), complex data pipelines between platforms.

WebhooksREST APIsEmailJS
06 / SEO

SEO & Rank-and-Rent

Build SEO-optimized lead gen properties and rank-and-rent sites. Drive organic traffic through technical SEO and content strategy.

SEORank & RentLocal SEO
See all 10 services
Premium Builds

Premium Websites, Brought to Life

Every premium build gets the same polish on desktop and mobile — here's one in motion on both, captured straight from a live client site.

Desktop and mobile, captured live from a client build — floating in place, no hover required.

Get a premium site built See more sites
North City Roofing

Built For The Field

A quick look at the internal ops dashboard from the North City Roofing case study. Drag or swipe to see more.

North City Roofing dashboard — welcome home screen

Welcome Home

North City Roofing dashboard — secure sign-in

Secure Sign-In

North City Roofing dashboard — team performance

Team Performance

North City Roofing dashboard — analytics and rankings

Analytics & Rankings

North City Roofing dashboard — customer database

Customer Database

North City Roofing dashboard — my assignments

My Assignments

See the full case study →

Where I've Worked

Industries Served

Rayanova Agency

2026–Present · GHL Specialist · Web Developer · Automation Engineer

Multi-client agency role — monday.com board setup for internal project tracking, plus full-stack GHL builds and automation across dental, automotive, and home services accounts.

Dental Care — Bridenti Dental Clinic

2026 · via Rayanova · GHL AI Studio

Built the full site in GHL AI Studio, engineered a webhook-to-CRM booking automation with bilingual (EN/ES) confirmation emails, and configured the consultation calendar and pipeline stage automation.

Dental Care — Macdental PV

2026 · via Rayanova · Bilingual AI Chatbot

Built a 5-page bilingual site with a custom brand system and a bilingual AI chatbot backed by a 13-entry FAQ base. Packaged the build into a reusable "Dental IOS 1.0" CRM snapshot for future clients.

Automotive — Rolla Auto Detail

2026 · via Rayanova · GHL Workflows

Fixed a critical reschedule-automation gap and built If/Else branch logic to correctly notify clients and staff on rebookings, backed by a full audit report.

Home Services — Tuckers

2026 · via Rayanova · WhatsApp & Reviews Automation

Built approved WhatsApp templates and an automated Google Reviews workflow, connecting ResDiary booking data via webhook through Make.com into GHL.

Education — Pragnya Cultural Society

2025 · Firebase · VS Code · Vibe Coding

Built a full school/academy website with a Firebase Firestore backend for student registration, login, and admin/student dashboards.

Nationwide Home Services — Trusted Home Service Pros

2025 · SEO · 7,800+ Pages · Angi Compliance

Built an Angi-network-compliant lead-matching platform across 710+ cities and 10 service categories, with sitewide programmatic SEO and compliant lead-capture forms.

eDigishark

Mar 2026–Present · San Jose, CA (Remote)

Full-service GHL management — funnels, automations, CRM, and lead workflows — plus web development, ad campaigns, and graphic design as a multi-role digital specialist.

Regas Media

May 2026–Present · Australia (Remote)

GHL workflow management and Zapier integrations connecting CRM with third-party platforms, plus Slack automations for real-time team notifications.

HVAC / Home Services

2026 · GHL Expert · AI Automation · Zapier

Automated lead management, follow-up workflows, and customer communication. AI-powered booking and inquiry handling, optimized pipeline conversion.

Business Coaching — Peak Flow Air

2026 · GHL Dev · Ads Specialist

End-to-end Meta Ads campaigns, GHL-to-Meta lead tracking integration, conversion-focused funnels, and automated workflows with custom tagging systems.

Education — Thumber Academy

2026 · GoHighLevel, Typeform, Zapier

Built a GHL website with integrated Typeform lead capture and inquiry-management workflows.

Digital Marketing / Rank-and-Rent — Pinnacle Energy Partners

2025–2026

Designed and developed SEO-optimized rank-and-rent websites, plus custom logo and branding for client properties.

Tech / Software — Glazene Company

2025

GHL automation workflows, front-end development in VS Code, and EmailJS integration for automated notifications.

Leadership — The Church of Jesus Christ of Latter-Day Saints

2023–2025 · Full-time Mission · Administrative Assistant

Managed schedules and communication for leadership teams, maintained confidential records, and trained and mentored new volunteers.

Bloom, Clear Insights

2022–2023 · Lehi, Utah (Remote) · Marketing Researcher

Performed outbound customer surveys, recognized for consistently exceeding quality and productivity standards.

Full-Funnel Marketing

I Build The Funnel. I Run The Ads.
I Wire It All Together.

Landing pages engineered to convert, Meta & Google Ads campaigns driving traffic into them, and every platform — Meta, GoHighLevel, Zapier, Make, custom webhooks — wired together so no lead ever falls through the cracks.

Stage 01

Traffic & Ads

Meta & Google Ads campaigns with AI-generated creatives targeting the exact buyer.

Stage 02

Landing Page / Funnel

High-converting funnel pages built to capture the click and drive one clear action.

Stage 03

Meta → GHL Integration

Meta Lead Ads, Conversions API, and pixel events synced straight into the CRM pipeline.

Stage 04

Cross-Platform Automation

Zapier, Make, and custom webhooks connecting GHL to any tool a business already runs on.

Result

Booked Client

Follow-up runs itself until the lead is qualified, booked, and sitting in the pipeline.

▶
Client Setup, Recorded

The Funnel, Live On A Real Phone

A walkthrough of the funnel and booking flow exactly as a lead sees it on their own device — tap to watch.

Sales funnels built for Trusted Home Service Pros and Trusted Roofing Pros
Click the screen — view full case study →
Sales Funnels

See The Rest Of The Build

Click anywhere on the laptop to jump straight to the sales funnel case studies in my portfolio.

Get a funnel built for my business See more funnels
Appointwise · Featured Automation

Appointwise — A Booking Agent Wired Straight Into GoHighLevel

Appointwise is a conversational AI agent built entirely inside GoHighLevel's conversation builder — qualifying leads, answering questions, handling objections, and booking the call without a human ever touching the conversation.

Appointwise conversation builder inside GoHighLevel — qualification flow, booking logic, and objection handling wired end to end GHL Wired

The Full Conversation BuilderEvery branch of the Appointwise agent — qualification questions, objection handling, booking hand-off, and lost/won outcomes — built entirely inside GoHighLevel's conversation builder.

Appointwise, Live in ConversationA real conversation with the agent — qualifying the lead and booking the appointment automatically, no human in the loop.

Valle Del Sol Cabo · Featured Build

OpenTable → Make.com → GHL Reservation Campaigns

Every OpenTable reservation at Torote, the on-site restaurant for Valle Del Sol's development, flows into GoHighLevel and triggers a branching WhatsApp, email, and SMS sequence — one of several event-driven systems running behind the live site at valledelsolcabo.com →

OpenTable Reservation Trigger
Make.com Automation Router
GoHighLevel Contact + Pipeline
WhatsApp
Email
SMS
Team Alert
3-StageCountdown Sequence
4Channels Triggered
24/7Live & Fully Automated
Make.com scenario diagram — Torote OpenTable Reservations to GHL, with HTTP requests, iterator, and skip filters Live

OpenTable → GHL Contact SyncThe Make.com scenario polling OpenTable reservations, filtering cancelled/skipped guests, and pushing each one into GHL via /contacts/upsert.

GoHighLevel workflow builder — full reservation reminder campaign with branching WhatsApp, email, and SMS sequences

Full Workflow, Trigger to OutcomeThe complete tag-based trigger tree inside GHL — every branch, delay, and channel from the first reservation ping through to a delivered confirmation.

Reservation Reminder & Confirmation Sequence

Fires on a 7-day, 24-hour, and 2-minute countdown to every reservation — branches on guest reply ("Yes, Walk Me Through" / "No, Just Dinner" / timed out) and fans out into WhatsApp confirmations, backup emails, and an internal team notification the moment a guest responds. Delivery is tracked end to end on every channel.

Countdown LogicBranchingDelivery Tracking

OpenTable → GHL Contact Sync

Every new reservation instantly creates or updates the guest's contact record in GoHighLevel — tagged, timestamped, and ready for the sequence to fire without a single manual step.

Make.comWebhook SyncAuto-Tagging
Visit the live site →
Automations In Action

See It Running, Live

Automated Google review requests and missed-call text-backs — both fire instantly, 24/7, with zero manual work on your end. Tap the phone to watch the demo.

▶

Automated Google Reviews

The moment a job is marked complete, the customer gets a text asking for a review — with a direct link straight to the Google listing, no app required.

Missed Call Text Back

Miss a call and the caller instantly gets a text back, so no lead ever goes cold just because nobody picked up in time.

Get this running on my business See all automations
North City Roofing

The Ops Dashboard, In Your Pocket

The same internal tool from the North City Roofing case study, built mobile-first for the field team. Drag or use the arrows to spin through it — tap the front phone to see more.

North City Roofing dashboard — welcome home screen

Welcome Home

North City Roofing internal tool sign-in

Secure Sign-In

Team performance overview

Team Performance

Analytics overview with top performers

Analytics & Rankings

Dashboard menu with quick links

Quick-Access Menu

Active assignments list

Active Assignments

Customer database contact detail

Customer Database

1st visit inspection form

Inspection Sales Form

My assignments detail

My Assignments

Crop profile photo screen

Profile Photo Editor

North City Roofing dashboard — welcome home screen

Welcome Home

North City Roofing internal tool sign-in

Secure Sign-In

Team performance overview

Team Performance

Analytics overview with top performers

Analytics & Rankings

Dashboard menu with quick links

Quick-Access Menu

Customer database contact detail

Customer Database

Customer database contact detail

Customer Database

1st visit inspection form

Inspection Sales Form

My assignments detail

My Assignments

Crop profile photo screen

Profile Photo Editor

1 / 10
Visit the live dashboard → See it in the full case study
Not Just A Website

An App They Actually Install

Every business runs differently, so every app I build is different too — priorities, team views, live analytics, whatever the job needs. This one is real, currently running on North City Roofing's field team's phones.

Install on Home Screen
Custom app — main menu

Main Menu

Custom app — secure sign-in

Secure Sign-In

Custom app — quick menu

Everything, One Tap Away

Custom app — team performance

Live Team Analytics

Built for a roofing company here — the same system works just as well for dental, HVAC, coaching, or whatever runs your business. I'll build yours around your actual workflow.

Get my own app built See the full case study
AI Voice Agent

Your phone rings.
Something always answers.

An AI agent that picks up every call — day or night, weekends, holidays, mid-job — and actually gets things done instead of taking a message. It's live right now on the Meridian Plumbing demo, answering calls in real time.

Answers every call

Picks up in seconds, 24/7 — no hold music, no voicemail.

Books the appointment

Finds an open slot and puts it straight on the calendar.

Qualifies the lead

Asks the right questions and flags who's ready to buy.

Reschedules on request

Moves a booking the moment a customer needs to shift it.

Cancels cleanly

Handles cancellations and clears the slot for someone else.

Follows up on missed calls

A missed call still gets a callback or text within minutes.

Call the live demo Book a demo call with me →
agent live · answering calls 24/7
🕑 24/7 coverage
answering now
Behind The Scenes

Team Ops & Real-Time Notifications

The internal system that keeps a whole team in sync — from a new lead hitting the CRM to a human replying in Slack.

01

monday.com Boards

Set up and automated internal monday.com boards for project tracking, task assignments, and live workflow status across the team.

02

Appointwise AI Bot

Configured Appointwise as the front-line AI chatbot — qualifying leads and booking appointments before a human ever needs to step in.

03

Slack Notifications

Wired GHL to Slack via API keys and webhooks so the call center gets instant alerts for new leads, new messages, and required follow-ups.

Behind The Brand

Logo In Motion

A closer look at the mark itself — reveal animation, concept render, and the clean mark.

Logo RevealAmbient loop render

Shatter ConceptReference render for the hero effect

Ainex X mark

The MarkClean logo, transparent background

Ready to build a system that scales?

Tell me about your business and where the bottleneck is — I'll tell you what it'll take to automate it.

Work With Us →

North City Roofing — Case Study PDF

Open in new tab Download